CONVERSION RATE OPTIMISATION (CRO)
Our CRO expertise takes that journey further, refining as much as possible from your website traffic into those meaningful conversions that drive tangible business success.
The data doesn’t lie… We don’t guess; we analyse. Our CRO services leverage robust data analytics to uncover user behavior, identify bottlenecks in the conversion funnel, and provide insights that guide strategic optimizations for improved performance.
Conversion Tracking Specialists.
With the evolution of conversion tracking in 2023 we saw Google’s latest version of analytics launched (GA4) this caused all UA3 properties to stop collecting data and left many users who hadn’t migrated with a loss of data. We specialise in the setup and reporting of Google Analytics 4 and help clients adapt. More changes can be expected in 2024 with cookie-less data solutions.
Heatmaps
Using heatmapping software our UX experts can see key conversion barriers in the user journey. Heatmaps are also a great visualization tool giving us next-level insights into users: clicks, scrolls, and mouse movement.
User Journey Analysis
Perfect for conversion funnel optimisation. User jourmey analysis lets up map out the steps involved before the main website objective. It helps us identify psychological barriers in the journey leading potential customers astray before product/checkout pages.
Exit Surveys
Exit-Surveys are perfect for finding out critical information from a customer at a panic point in the user journey. Even if we lose that particular potential customer, the details provided on an exit survey allow us to improve the website and improve conversion rates.
A/B Split Testing
Split testing is the perfect solution for finding conversion rate improvements without risking 100% of website traffic. Split testing can be performed on anything from visual elements on the website to content on the page.
Conversion Tracking Setup & Reporting
A core focus of our business at Digital Optimisations involves setting up conversion tracking in GA4 with the assistance of Google Tag Manager. Any website must see which channels are attributing conversions and how the website is performing.
CRO Audits
We provide a full CRO audit as a service for clients. This includes full monitoring and feedback on the performance of the conversion funnel and current user journey. Additional to this we provide solutions to fixing problems and improve the conversion rate.
Trend Spotters
Our experts use a variety of search term volume software to review keywords rising in significant volume and provide clients with an opportunity to benefit from high-quality traffic at low CPC or for content to benefit the SEO strategy.
The example from Google Trends shows indexed search volume of “Hot Tubs” in the UK in the past 5 years. With a clear spike in demand seen during the UK lockdowns.
Where Do They All Go?
The most common question asked by any client who wants to understand the user journey in greater detail and seeks advise on how all the website users don’t behave as intended. Our expert advice is tailored to find the pinch point in the user experience on your website and release the floodgates for sales/leads.
